Yes that’s my hand 😀
Happy to welcome Boots as a client
Photographer Tiina Erameri:
“I can’t believe it’s been four years already since Ciate London came to me with their fantastic beauty product range. Back then, they only did nail varnish and accessories, but since then they’ve launched an entire colour cosmetics range and collaborated with several celebrities. So there have been many hectic shoot days, samples that have just arrived and product photography that needed to be done by tomorrow. I’ve shot urgent packshots as well as complex creative lifestyle images. We make a great team, and here’s to many more years to come!”
Studio Erameri has done the packshots and studio lifestyles for Lottie London since their launch. The cosmetics brand went straight into Superdrug and has been selling incredibly well since the start. We’d like to take some credit for making it easy for a new brand to take off fast.
Fast turnaround of the product photography has been the key to keeping a large retailer happy. Beauty products often cannot be mocked up, so the packshot needs to be done when the product is already shipping to the retailers. So understandably there’s only a couple of days window to get the images to them. And the images need to be consistent and professional every time.
Photographer Tiina Erameri says:
Cosmetics packaging always presents some challenges to the photographer. Especially tricky are reflective materials like plastic and metal. But I’m are used to shooting jewellery, which is nothing but reflections, so for me personally this is easy and I can shoot as fast as I would shoot a simpler item. I never rely on post-production because that would just slow the delivery of the images. So I shoot the products well, and then the images are ready with the minimal amount of retouching – often just a dust clean and a cut-out.
Adam Kenny-Singh in August 2016 on LinkedIn:
“My company is now a top 10 best seller on Amazon. Hard work and persistence is paying off.”
“Thank you Tiina Erameri … the photos you did for have been admired by a lot of people!”
“Adam came to me desperate. I was the 5th photographer he was trying out. So I had a feeling this guy just might make it since he’s willing to try so hard and clearly has vision. For me his products were not difficult to shoot. I mean, they are, but I’ve dealt with metallic sheen so many times that for me it’s routine (I do product photography for jewellery and other beauty brand clients). I get the greatest satisfaction from my work when I know I’ve made a positive contribution to the success of other people.”
We are happy to announce that the move to the new premises went well. The new studio space is 50% larger with super high ceilings, so only the sky’s the limit to creating fantastic photography.
And ta daa… we have free on-street parking very near.
The address is: 180 Ilderton Road, SE15 1NT, London.
We are proud to be part of the production of the new online shop at Dulwich Picture Gallery. It has been a pleasure photographing the selection of lovely high quality items they’ve chosen. They include gift items, posters, stationery, books etc. More is being added all the time.
We recently helped The Rainforest UK Foundation with their Ebay fund-raising auction, here are some of the results. To look out for their future auctions go to http://www.ebay.co.uk/12days
This is a topic I always get asked about, so I thought I’d share my advice
1) you should be aware of image banks – you don’t always have to commission a photographer to do unique photography for you because there are millions of images already out there that you can buy a licence to use. And best of all the licence to use a low resolution web version can be as low as a pound or two. The only catch is that others may also buy a licence to use the same image. To buy exclusive rights to that image can be so expensive though that you might as well have your own done. It’s a number’s game – the photographer gets paid either by hundreds of people or by one. As long as you’re aware of this it’s a good way of keeping your costs down.
2) if you need to have images of something that would not be in an image bank for example products, places or specific people, then you need to commission a professional photographer. How to find a good one I hear you ask? Well that’s tough to be honest, and as in everything you generally get what you pay for. Things to watch out for are: Do they have their T&C’s on their website? Can you see a portfolio on their website (and it should be their own, not on flikr or similar) and have they done very similar work to what you had in mind? Good photographers find their niche and don’t take on a broad variety of work. A product photographer should not be advertising for event photography and vice versa. There is generally a divide in those who do work b2b and those who deal with the public.
Back to finding a photographer: When you google you should be very specific about the type of photography you need, especially if you’re looking in London. ie if you need an “interior photographer in London” that’s what you search for, not just “photographer” or “photographer in London”. There are also some good listing sites for only photographers, the sign of a good site is that it has hundreds of photographers listed and at least a mini gallery.
Please ask me if you have any questions?
(only relevant questions to this specific topic may be answered, spam is deleted immediately and will not appear on the blog)
This post was recently also posted on startups.co.uk