product photographer

Pure London February 2012

Tiina Erameri says:

“I’m looking forward to visiting Pure London again this February. It’s always exiting to see the new trends and talk to people about their brand. I’m curious to see how the international brands present themselves versus the UK-based ones.

I’m always looking for new ways to help my clients to put themselves in front of the competition. Great photography that’s tailored to suit the brand goes a long way in doing that.

It makes me sad when I see great brands that may have good fashion and lifestyle photography done, but then have product shots that are not as good. But I understand that buying product photography is not easy at the moment when the industry is flooded with such varied quality. Digital has made photography seem easy, but the fact is that product shoots are technically demanding and require a lot of experience to get right.

Below is and example of boots I shoot for Muks (link opens in new window)
– black and fur are the nightmare for most photographers but I’m used to bringing out the details no matter what the materials are.

If you’re visiting or exhibiting at Pure London and would like to meet up there, just drop me a line or call me directly on 07910 162 967″